A multinational BIG 4 music corporation magnifies sales by 35% using Power Apps and Power BI

About the client

The client is a global music giant, dominating the recorded music, music publishing, and merchandising markets. As one of the most prominent “BIG 4” record labels, they have a significant market share and a vast portfolio of subsidiaries.


Client challenges
  • The client faced difficulty in forecasting daily, weekly, and monthly sales by sourcing data from multiple sources through an on-premise IT infrastructure and traditional BI technology stack.
  • They needed a reliable data management system to forecast their sales accurately, as it took considerable effort to curate, model, and interpret data from around the company
  • The client experienced data inaccuracies and wanted it to be analyzed, extracted, and transformed and then to be loaded as comprehensible, cleansed data.
Solution
  • PreludeSys migrated their on-premises data to Azure data warehouse, centralizing their data management and modernizing their legacy intranet applications with Power Apps.
  • Data integration, transformation, and reporting were built using AWS, Redshift, SQL server, and iOS.
  • We enabled faster data access to build ad hoc reports and gain actionable insights by migrating siloed datasets into a central data store.
  • Facilitate better visualization and data analysis using Power BI, thereby improving their decision-making and operational efficiency.
  • Leveraged APIs to integrate data from multiple sources, including Apple Music Store, Spotify, Billboard, Amazon, Shazam, Vevo, Yahoo, YouTube, Hype Machine, Vh1, Google Play, and All Music using Boomi.
Results at a glance
35% Increase in Sales 60% Reduction in IT Costs Eliminated Data Silos
Benefits
  • Eliminated data redundancy increased productivity by integrating data from multiple streaming services into a single repository.
  • Improved sales by identifying emerging trends and patterns in customer behavior using Power BI.
  • Improved data quality and consistency, leading to better decision-making and more effective marketing campaigns.
  • Increased sales opportunities by uncovering new market segments, potential competition, and consumer needs.
Technology
  • Azure SQL DB
  • Power Apps
  • Power BI
  • Boomi