Top Electronics Manufacturer Increases Lead Conversion by 22% with Salesforce Pardot

About the client

Our client is a significant player in the electronics manufacturing sector and specializes in designing, producing, marketing, and servicing customized communications, audio, and software solutions for diverse niche markets.


Client challenges

Our client could not fully leverage marketing automation, which had the potential to improve operations. They also faced challenges in aligning their sales and marketing strategies throughout the customer journey. These challenges necessitated a marketing automation solution to elevate the efficiency of our client’s marketing efforts and excel in marketing automation.

Solution
  • It was clear to PreludeSys that their client’s marketing process needed to be streamlined. A new, comprehensive approach would invigorate their marketing strategy. We used Pardot, a robust marketing automation platform, and tailored it for personalized campaigns, which resulted in elevated levels of customer engagement.
  • Our team of experts seamlssly integrated Pardot with Salesforce, which provides a unified and comprehensive view of the prospect journey and empowers the client to identify high-conversion leads, re-engage dormant prospects, and guide them through the sales pipeline using personalized communication strategies.
  • We created custom-tailored landing pages and lead generation gateways exclusively for their E-book promotion, enabling efficient lead capture and management. We optimized user interaction with autofill options to expedite the form-fill process, enhancing user experience and simplifying lead capture for increased efficiency.
  • Personalization is a key element in modern marketing, so we implemented dynamic email preferences. This strategy enabled our client to deliver a personalized customer journey to every individual, which fostered deeper connections and boosted engagement.
Results at a glance
27% increase in lead generation 35% increase in E-book download rates 22% increase in lead conversion 12% increase in emails conversion
Benefits
  • PreludeSys optimized our client’s Pardot form fillers, resulting in a significant 27% increase in leads. This demonstrates that expertise in automation can enhance lead generation. Implementing user-friendly landing pages led to a remarkable 35% surge in E-book downloads.
  • Additionally, our integration, automation, and customization efforts drove a noteworthy 22% improvement in our client’s lead conversion rate, while personalized dynamic email campaigns contributed to a 12% increase in conversions.
  • The seamless integration of Pardot with Salesforce further strengthened marketing and sales alignment for a unified strategy that maximized the client’s marketing ROI and expedited business expansion.
Technology

Marketing Cloud Account Engagement, Pardot