Largest Registered Investment Advisor Achieves 99% Compliance and Boosts Sales Productivity by 120% Using Salesforce’s Lightning and Service Cloud

About the client

The client is one of the largest independent Registered Investment Advisor (RIA) firms in the Midwest. With over 43 years of experience, they specialize in multi-generational estate planning advice and innovative investment solutions to families and institutions.


Client challenges

With Salesforce Classic’s outdated interface, navigation difficulties, and limited functionality, our client encountered obstacles in maximizing usability and overall user experience. The lack of advanced features and user-friendly page layouts within Classic hampered productivity.

The manual data entry processes proved laborious and error-prone, underscoring the need for automation to streamline operations. Much of the customer information our client handled was very sensitive, leading to concerns about data security. Under current industry regulations, it was also difficult to monitor data and system applications while maintaining operational transparency.

Solution

PreludeSys successfully migrated the client’s Salesforce CRM from Classic to Lightning. This transition provided a modernized user interface, granting access to advanced features like Einstein AI. The upgraded activity timeline and user-friendly workforce page layouts enhanced the overall user experience. By enabling Lightning Flow, we automated manual data entries and streamlined complex business processes. This automation saved time and increased the organization’s operational productivity. Outlook was integrated with Salesforce, which ensured smooth data access between these platforms, better communication, and superior data management.

Implementation of Salesforce Shield enhanced data security, transparency, compliance, and governance across all enterprise applications. This comprehensive solution enabled monitoring of app and data usage, encryption of sensitive information, and automation of security policies. Collectively, these measures ensured a secure environment for the client’s data and operations.

Results at a glance
120% increase in sales productivity 99% regulatory compliance rate 100% customer experience
Benefits
  • Shield Event monitoring helps to spot and block rogue behaviour in real time, thereby preventing and mitigating threats.
  • Also, Shield helps to monitor their Security and Performance. The security point tracks who can view the page and who downloaded the report. The performance side measures the reports that are taking longer to load.
  • With a Field Audit Trail, the client knows the state and value of their data for any date at any time. This information is also used for regulatory compliance, internal governance, and auditing.
  • The migration to Lightning resulted in a remarkable 98% improvement in operational productivity. This improvement is attributed to the platform’s modernized user interface, which made it easy and fast for the client to navigate and complete tasks.
  • Process automation helped the client increase sales productivity by 120%.
  • The implementation of Salesforce Shield provided top-notch data security, ensured 99% regulatory compliance, and strengthened the client’s data privacy.
  • Improved encryption protocols strengthened the protection of sensitive information, enhancing the overall customer experience by 100%.
  • The introduction of dashboards allowed the client to monitor all events in real time. This feature provided valuable insights, enabling informed decision-making and proactive responses to the changing scenarios.
Technology

CRM Analytics, Service Cloud, SAQL, Salesforce lightning, Process automation, Integration services, Migration services